Customer case study
Carpet Cleaners Warehouse (CCW) is one of Australia’s best-known suppliers to the carpet cleaning industry. When they needed to manage customer relationships across e-commerce and field service, they chose CCW-CRM — becoming the platform’s first paying client under a $33,000-per-year contract.
The challenge
CCW runs a Shopify-based e-commerce store supplying carpet cleaning professionals — while also supporting those same operators in the field. Keeping track of the whole relationship was getting harder as the business grew.
CCW sells carpet cleaning supplies and equipment through a Shopify-based e-commerce store while also supporting technicians and field-service operators in the real world. Orders, enquiries and service conversations were living in separate systems — with no single view of the customer behind them.
As the customer base grew, follow-ups, repeat-order timing and account history depended on individual recall and inbox searches. Valuable context — what a customer bought, when they were last contacted, what they might need next — was scattered and hard to act on.
CCW needed a purpose-built CRM that understood both sides of the business — online orders and field-service relationships — without forcing the team onto a generic platform ill-suited to the cleaning and restoration industry.
The solution
CCW adopted CCW-CRM — Unite Group’s customer relationship platform — to bring e-commerce and field-service customer management into one place.
CCW-CRM consolidates Shopify order history, enquiries and service interactions into a single customer profile, so every conversation starts with full context.
Structured pipelines and reminders replace inbox archaeology — re-order prompts, quote follow-ups and account check-ins are tracked and actioned on time.
Rather than bending a generic CRM to fit, CCW adopted a platform designed around the workflows of cleaning and restoration suppliers and their trade customers.
[QUOTE PLACEHOLDER — approved testimonial from Toby Bredhauer, Carpet Cleaners Warehouse, to be inserted before publication]
The results
CCW didn’t trial CCW-CRM — they committed to it. The partnership is the platform’s first proof that the market will pay for what it does.
$33,000/yr
Committed annual recurring revenue
A 12-month SaaS contract at $2,750 per month — real budget, committed by a real operating business.
First
Paying client on the platform
CCW validated CCW-CRM in production before any other customer — the proof case for the platform.
Live
In daily operation
The platform is running in CCW’s day-to-day business, not sitting in a pilot or trial.
0%
Churn
CCW remains an active, paying customer — and has agreed to the use of its logo and story.
Logo and name usage rights agreed. For CCW-CRM enquiries, the reference contact at Carpet Cleaners Warehouse is Toby Bredhauer.
If your business manages customers across online sales and field service, CCW-CRM was built for you. Book a demo and we’ll walk you through the same platform Carpet Cleaners Warehouse runs on every day.