Customer case study
Carpet Cleaners Warehouse (CCW) supplies equipment and chemicals to the carpet cleaning industry, with stores in Victoria, New South Wales and Queensland. When they needed to manage customer relationships across e-commerce and field service, they chose CCW-CRM — becoming the platform’s first paying client under a $33,000-per-year contract.
The challenge
CCW runs a Shopify-based e-commerce store supplying carpet cleaning professionals — while also supporting those same operators in the field. Keeping track of the whole relationship was getting harder as the business grew.
CCW sells carpet cleaning supplies and equipment through a Shopify-based e-commerce store while also supporting technicians and field-service operators in the real world. Orders, enquiries and service conversations were living in separate systems — with no single view of the customer behind them.
As the customer base grew, follow-ups, repeat-order timing and account history depended on individual recall and inbox searches. Valuable context — what a customer bought, when they were last contacted, what they might need next — was scattered and hard to act on.
CCW needed a purpose-built CRM that understood both sides of the business — online orders and field-service relationships — without forcing the team onto a generic platform ill-suited to the cleaning and restoration industry.
The solution
CCW adopted CCW-CRM — Unite Group’s customer relationship platform — to bring e-commerce and field-service customer management into one place.
CCW-CRM consolidates Shopify order history, enquiries and service interactions into a single customer profile, so every conversation starts with full context.
Structured pipelines and reminders replace inbox archaeology — re-order prompts, quote follow-ups and account check-ins are tracked and actioned on time.
Rather than bending a generic CRM to fit, CCW adopted a platform designed around the workflows of cleaning and restoration suppliers and their trade customers.
[QUOTE PLACEHOLDER — approved testimonial from Toby Bredhauer, Carpet Cleaners Warehouse, to be inserted before publication]
The results
CCW didn’t trial CCW-CRM — they committed to it. The partnership is the platform’s first proof that the market will pay for what it does.
$33,000/yr
Committed annual recurring revenue
A 12-month SaaS contract at $2,750 per month — real budget, committed by a real operating business.
First
Paying client on the platform
CCW validated CCW-CRM in production before any other customer — the proof case for the platform.
Live
In daily operation
The platform is running in CCW’s day-to-day business, not sitting in a pilot or trial.
0%
Churn
CCW remains an active, paying customer — and has agreed to the use of its logo and story.
Logo and name usage rights agreed. For CCW-CRM enquiries, the reference contact at Carpet Cleaners Warehouse is Toby Bredhauer.
If your business manages customers across online sales and field service, CCW-CRM was built for you. Book a demo and we’ll walk you through the same platform Carpet Cleaners Warehouse runs on every day.