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Professional Pitching for all Cleaning Businesses

Selling in the cleaning and restoration industry
The CAPSTONE pitching technique is made up of eight simple questions and can turn you into a professional pitcher in no time.

The CAPSTONE Pitching Technique

Clar­i­ty – In sim­ple terms, what do you do?

Author­i­ty – Why should I lis­ten?

Prob­lem – What’s wrong? What’s the unmet need?

Solu­tion – How do you fix it? How do you meet the unmet need?

The Why – Why are you so pas­sion­ate about this?

Oppor­tu­ni­ty – How could we work togeth­er?

Next steps – How do we start?

Essence – Remind me of the expe­ri­ence I will get from this?

New to Cleaning?

New to clean­ing, but have been a stay-at-home mum for 10 years rais­ing your chil­dren, how to come across as expe­ri­enced and have peo­ple book your ser­vice?

Hi, my name is …(Brit­tney)… and I am a pro­fes­sion­al …(Clean­er)…. devel­op­ing my skills over …(10 years)… By rais­ing my 2 chil­dren as well being a stay-at-home mum I can under­stand the impor­tance of clean­ing and main­tain­ing a healthy home.

I have been able to cap­i­talise my time with on-line cours­es devel­oped for small busi­ness own­ers spe­cial­is­ing on clean­ing effi­cien­cies. 

Hav­ing two small chil­dren with the chal­lenges they bring, keep­ing a home clean,  and sani­tised is a  high pri­or­i­ty. Dur­ing this time, I have been able to start a busi­ness to ser­vice a select clien­tele.

I have attend­ed many prop­er­ties, had the advan­tage of com­ing across a wide range of sce­nar­ios and have suc­cess­ful­ly devel­oped repeat­able steps using these expe­ri­ences.

Every­day is a new chal­lenge, this is what keeps me com­ing back and I am excit­ed to be able to allow oth­ers to come home to a clean fresh home.

I am excit­ed to extend to you this oppor­tu­ni­ty to fill one of my lim­it­ed avail­abil­i­ties in these avail­able slots.  You can expe­ri­ence my ser­vices by click­ing on the link below and fol­low­ing the easy book­ing steps.

Existing Cleaning Business?

As an exist­ing clean­ing busi­ness, you will usu­al­ly have the answers to these points. Have a prac­tice to get the best word­ing for your busi­ness. This could be a gen­er­al con­ver­sa­tion with friends, fam­i­ly, or even oth­er net­works. 

Hi, my name is …(Brit­tney)… and I am a pro­fes­sion­al …(Clean­er)…. with (insert busi­ness name). Our team have over …(10 years)… expe­ri­ence in the pro­fes­sion­al clean­ing indus­try. We under­stand the impor­tance of clean­ing and main­tain­ing a healthy home/business.

We have invest­ed into many cours­es over the years to improve our teams skillset for (insert spe­cialised ser­vice or what you and your team are best at).

Our team aims to bring the high­est ser­vice with a focus on our cus­tomers. 

Due to our high lev­el ser­vice, we have lim­it­ed avail­abil­i­ties.  You can expe­ri­ence our ser­vices by click­ing on the link below to see our avail­abil­i­ty and fol­low­ing the easy book­ing steps.

There are sim­i­lar­i­ties in the dif­fer­ent pitch­es but every busi­ness will dif­fer. This could depend on your spe­cial­ty or niche ser­vice, or what your com­pa­ny val­ues are.

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Phillip McGurk

Phillip McGurk

Australia’s only CFO (Certified Forensic Operator) and CBFRS (Certified Bio-Forensic Restoration Specialist)

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