The CAPSTONE Pitching Technique
Clarity – In simple terms, what do you do?
Authority – Why should I listen?
Problem – What’s wrong? What’s the unmet need?
Solution – How do you fix it? How do you meet the unmet need?
The Why – Why are you so passionate about this?
Opportunity – How could we work together?
Next steps – How do we start?
Essence – Remind me of the experience I will get from this?
New to Cleaning?
New to cleaning, but have been a stay-at-home mum for 10 years raising your children, how to come across as experienced and have people book your service?
Hi, my name is …(Brittney)… and I am a professional …(Cleaner)…. developing my skills over …(10 years)… By raising my 2 children as well being a stay-at-home mum I can understand the importance of cleaning and maintaining a healthy home.
I have been able to capitalise my time with on-line courses developed for small business owners specialising on cleaning efficiencies.
Having two small children with the challenges they bring, keeping a home clean, and sanitised is a high priority. During this time, I have been able to start a business to service a select clientele.
I have attended many properties, had the advantage of coming across a wide range of scenarios and have successfully developed repeatable steps using these experiences.
Everyday is a new challenge, this is what keeps me coming back and I am excited to be able to allow others to come home to a clean fresh home.
I am excited to extend to you this opportunity to fill one of my limited availabilities in these available slots. You can experience my services by clicking on the link below and following the easy booking steps.
Existing Cleaning Business?
As an existing cleaning business, you will usually have the answers to these points. Have a practice to get the best wording for your business. This could be a general conversation with friends, family, or even other networks.
Hi, my name is …(Brittney)… and I am a professional …(Cleaner)…. with (insert business name). Our team have over …(10 years)… experience in the professional cleaning industry. We understand the importance of cleaning and maintaining a healthy home/business.
We have invested into many courses over the years to improve our teams skillset for (insert specialised service or what you and your team are best at).
Our team aims to bring the highest service with a focus on our customers.
Due to our high level service, we have limited availabilities. You can experience our services by clicking on the link below to see our availability and following the easy booking steps.
There are similarities in the different pitches but every business will differ. This could depend on your specialty or niche service, or what your company values are.