October Newsletter
Marketing Course Coming Soon!
As a small business owner sometimes it can be overwhelming to try and manage everything yourself. You may lack the knowledge, skills, money, or time! If you have just started out, you may need a quick and easy run down of HOW to market your cleaning business and bring in more clients.
Our marketing course is specifically aimed at the small to medium cleaning and restoration business owners. Topics that are covered include:
- Introduction to Marketing
- Target Audiences
- Social Media Strategy
- Optimisation
- Basic Analysis and Reporting
- Content Creation
Pre-order the course today for only $199
Podcast Series: Professional Carpet Cleaners and Restorers Podcast
The Professional Carpet Cleaners and Restorers Podcast (PCCRP) is new in the industry discussing informative information without offering advice that could be construed to be misleading, discouraging, malicious, and outside our professional knowledge and experience.
Latest Podcast is available now with a new one released every 2nd Friday.
Next Podcast available Friday 22nd of October @ 5 pm AEST
This month’s articles
Marketing describes the process of promoting a product or service to make sales. It is the study and management of exchange relationships. It creates relationships and satisfies the needs of customers. It can include ads, brochures, social media, and more. The aim of marketing is to know and understand the customer enough that the product or services sells itself. It is all about understanding your target audience needs and keeping that at the forefront of everything you do. When someone decides to start a business, it is generally done as they see a need for the product and service. This need should be solving a customer problem.
A target audience is a group of people that are defined by certain demographics and behaviours. When marketing, a blanket approach will not work as your product or service can appeal to different buyers who have a variety of needs and goals. It is important to clearly identify the purchaser and how your product or service can help them. It is easier to gain the attention of the right people with personalised content. When a business knows their audience, they can save money with their advertising. A business does not need to waste time or money creating irrelevant content when they know who their audience is, what platforms they are on, and what type of content they respond best to. Sometimes you may need to experiment to find out exactly what the target audience responds to, but once you know you can focus efforts on those areas.
A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business social pages. It is a critical aspect for any business to have a social media strategy. The best strategies have a customer centric approach which makes creating content, conversations, and conversions easier to generate. One of the most important aspects of a successful social strategy is deciding what platforms you should not be on and why.
Social analytics is the collection and analysis of statistical data on how users engage with an organisation’s social networks. Social analytics can help a company understand their target audience. The data can show what content your audience likes and dislikes, what they engage with more as well as the ideal times to post. The data that is tracked through social media platforms can help a company identify which social media networks are driving the most conversions. This can help you determine where to focus your efforts, therefore increasing your bottom line.
Social content is a term used to describe anything that someone has posted or shared with others to a social media network. There are many different types of content however they can be broken down into text, images, videos, and files.
Content creation is the process of generating ideas that appeal to your target audience, creating content around those ideas, and giving your audience access through a blog, video, infographic, or another format.
We get a lot of questions from cleaners, restorers, entrepreneurs thinking about becoming a cleaner or restorer, tax accountants, consultants, and more related to the ownership cost of a Truckmount. How much does it cost to own and operate a Truckmount? How does that related to how much you charge for using it? What is the income earning potential for a Truckmount? While all three of those questions are related, they are really asking three different questions when it comes to measuring them.
- What is the cost of owning and operating your Medium Size Truckmount? Hourly? Annually?
- How does this cost of operating interact with what you should be charging for cleaning services that you use your Truckmount to perform?
- What is the revenue production capability of your Truckmount? Hourly? Annually?
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Phillip McGurk
Australia’s only CFO (Certified Forensic Operator) and CBFRS (Certified Bio-Forensic Restoration Specialist)
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