October Newsletter

Newsletter for the Cleaning and Restoration Industry

Marketing Course Coming Soon!

Marketing course for cleaning businesses

As a small busi­ness own­er some­times it can be over­whelm­ing to try and man­age every­thing your­self. You may lack the knowl­edge, skills, mon­ey, or time! If you have just start­ed out, you may need a quick and easy run down of HOW to mar­ket your clean­ing busi­ness and bring in more clients.

Our mar­ket­ing course is specif­i­cal­ly aimed at the small to medi­um clean­ing and restora­tion busi­ness own­ers. Top­ics that are cov­ered include:

  • Intro­duc­tion to Mar­ket­ing
  • Tar­get Audi­ences
  • Social Media Strat­e­gy
  • Opti­mi­sa­tion
  • Basic Analy­sis and Report­ing
  • Con­tent Cre­ation

Pre-order the course today for only $199

Podcast Series: Professional Carpet Cleaners and Restorers Podcast

Professional Carpet Cleaning and Restorers Podcast

The  Pro­fes­sion­al Car­pet Clean­ers and Restor­ers Pod­cast (PCCRP) is new in the indus­try dis­cussing infor­ma­tive infor­ma­tion with­out offer­ing advice  that could be con­strued to be mis­lead­ing, dis­cour­ag­ing, mali­cious, and out­side our pro­fes­sion­al knowl­edge and expe­ri­ence.

The suc­cess of the last busi­ness hour led to the record­ing of this dou­ble episode.
Are you pas­sion­ate about your cur­rent employ­ment?
What’s the dif­fer­ence between rich and wealthy?
Fol­low­ing up from the last Pod­cast with guest host John Coutis, the next two episodes are intend­ed to get your phil­an­thropy juices flow­ing.
Are you ready to become wealthy, or are you hap­py with your cur­rent sit­u­a­tion?
These next two episodes are pre­cise­ly what I believe in, and I hope it gets you think­ing in the same way.
An Hour of Pow­er is pre­sent­ed by Phill McGurk

Lat­est Pod­cast is avail­able now with a new one released every 2nd Fri­day.

Next Pod­cast avail­able Fri­day 22nd of Octo­ber @ 5 pm AEST


This month’s articles

Mar­ket­ing describes the process of pro­mot­ing a prod­uct or ser­vice to make sales. It is the study and man­age­ment of exchange rela­tion­ships. It cre­ates rela­tion­ships and sat­is­fies the needs of cus­tomers. It can include ads, brochures, social media, and more. The aim of mar­ket­ing is to know and under­stand the cus­tomer enough that the prod­uct or ser­vices sells itself. It is all about under­stand­ing your tar­get audi­ence needs and keep­ing that at the fore­front of every­thing you do. When some­one decides to start a busi­ness, it is gen­er­al­ly done as they see a need for the prod­uct and ser­vice. This need should be solv­ing a cus­tomer prob­lem.

A tar­get audi­ence is a group of peo­ple that are defined by cer­tain demo­graph­ics and behav­iours. When mar­ket­ing, a blan­ket approach will not work as your prod­uct or ser­vice can appeal to dif­fer­ent buy­ers who have a vari­ety of needs and goals. It is impor­tant to clear­ly iden­ti­fy the pur­chas­er and how your prod­uct or ser­vice can help them. It is eas­i­er to gain the atten­tion of the right peo­ple with per­son­alised con­tent. When a busi­ness knows their audi­ence, they can save mon­ey with their adver­tis­ing. A busi­ness does not need to waste time or mon­ey cre­at­ing irrel­e­vant con­tent when they know who their audi­ence is, what plat­forms they are on, and what type of con­tent they respond best to. Some­times you may need to exper­i­ment to find out exact­ly what the tar­get audi­ence responds to, but once you know you can focus efforts on those areas. 

A social media strat­e­gy is a detailed blue­print that answers the what, when, how, and why for all the con­tent you post on your busi­ness social pages. It is a crit­i­cal aspect for any busi­ness to have a social media strat­e­gy. The best strate­gies have a cus­tomer cen­tric approach which makes cre­at­ing con­tent, con­ver­sa­tions, and con­ver­sions eas­i­er to gen­er­ate. One of the most impor­tant aspects of a suc­cess­ful social strat­e­gy is decid­ing what plat­forms you should not be on and why. 

Social ana­lyt­ics is the col­lec­tion and analy­sis of sta­tis­ti­cal data on how users engage with an organisation’s social net­works. Social ana­lyt­ics can help a com­pa­ny under­stand their tar­get audi­ence. The data can show what con­tent your audi­ence likes and dis­likes, what they engage with more as well as the ide­al times to post. The data that is tracked through social media plat­forms can help a com­pa­ny iden­ti­fy which social media net­works are dri­ving the most con­ver­sions. This can help you deter­mine where to focus your efforts, there­fore increas­ing your bot­tom line. 

Social con­tent is a term used to describe any­thing that some­one has post­ed or shared with oth­ers to a social media net­work. There are many dif­fer­ent types of con­tent how­ev­er they can be bro­ken down into text, images, videos, and files.

Con­tent cre­ation is the process of gen­er­at­ing ideas that appeal to your tar­get audi­ence, cre­at­ing con­tent around those ideas, and giv­ing your audi­ence access through a blog, video, info­graph­ic, or anoth­er for­mat. 


How much does it cost to run a carpet cleaning van

We get a lot of ques­tions from clean­ers, restor­ers, entre­pre­neurs think­ing about becom­ing a clean­er or restor­er, tax accoun­tants, con­sul­tants, and more relat­ed to the own­er­ship cost of a Truck­mount. How much does it cost to own and oper­ate a Truck­mount? How does that relat­ed to how much you charge for using it? What is the income earn­ing poten­tial for a Truck­mount? While all three of those ques­tions are relat­ed, they are real­ly ask­ing three dif­fer­ent ques­tions when it comes to mea­sur­ing them. 

  • What is the cost of own­ing and oper­at­ing your Medi­um Size Truck­mount? Hourly? Annu­al­ly? 
  • How does this cost of oper­at­ing inter­act with what you should be charg­ing for clean­ing ser­vices that you use your Truck­mount to per­form? 
  • What is the rev­enue pro­duc­tion capa­bil­i­ty of your Truck­mount? Hourly? Annu­al­ly? 

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Phillip McGurk

Phillip McGurk

Australia’s only CFO (Certified Forensic Operator) and CBFRS (Certified Bio-Forensic Restoration Specialist)


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