July Newsletter
Administration Course Out Now!
This course has specifically been designed for the sole trader of a cleaning company. Start your business with your best foot forward.
Topics covered include:
- Customer Experience
- Myer Briggs Personality Types
- Net Promoter Score
- Introduction to Marketing
- Target Audiences
- Social Media Strategy
- Optimisation
- Basic Analysis and Reporting
- Content Creation
- Social Media Management
- Basic Invoicing and Accounting
Podcast Series: Professional Carpet Cleaners and Restorers Podcast
The Professional Carpet
Broadcasted every fortnight discussing topics for small to medium size companies.
Latest Podcast is available now with a new one released every 2nd Friday.
Next Podcast available Friday 16th of July 2021 @ 5 pm AEST
This month’s articles
The interactions and experiences that clients have with an organisation are referred to as the Customer Experience. This includes the first contact all the way through to the end of a particular job. The customer experience is an integral part of a business as it can impact the profits and work coming in through a business. If customers are treated poorly, it can create issues and complaints. This in turn means that they may be reluctant to utilise your services.
The Myer-Briggs personality test was created by Myers and Briggs in the 1940’s and developed over the next two decades. They believed that by helping people understand themselves that they could help people select occupations that were best suited to their personality types and lead healthier, happier lives. The personality test can also be utilised to help understand individual differences. This personality test is used in many different industries and roles to help understand customers on a deeper level. Although you will not have your customers take the test, if you understand some key differences between the different types then it can assist.
The personality test consists of four pairs of personality indicators which then form one of sixteen personality types. These indicators are:
- Psychological attitude – Introversion/Extraversion
- Perceiving function – Sensing/Intuition
- Decision-making function – Thinking/Feeling
- Lifestyle preferences – Perceiving/Judging
Marketing describes the process of promoting a product or service to make sales. It is the study and management of exchange relationships. It creates relationships and satisfies the needs of customers. It can include ads, brochures, social media, and more. The aim of marketing is to know and understand the customer enough that the product or services sells itself. It is all about understanding your target audience needs and keeping that at the forefront of everything you do. When someone decides to start a business, it is generally done as they see a need for the product and service. This need should be solving a customer problem.
A target audience is a group of people that are defined by certain demographics and behaviours. When marketing, a blanket approach will not work as your product or service can appeal to different buyers who have a variety of needs and goals. It is important to clearly identify the purchaser and how your product or service can help them. It is easier to gain the attention of the right people with personalised content. When a business knows their audience, they can save money with their advertising. A business does not need to waste time or money creating irrelevant content when they know who their audience is, what platforms they are on, and what type of content they respond best to. Sometimes you may need to experiment to find out exactly what the target audience responds to, but once you know you can focus efforts on those areas.
A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business social pages. It is a critical aspect for any business to have a social media strategy. The best strategies have a customer centric approach which makes creating content, conversations, and conversions easier to generate. One of the most important aspects of a successful social strategy is deciding what platforms you should not be on and why.
Social analytics is the collection and analysis of statistical data on how users engage with an organisation’s social networks. Social analytics can help a company understand their target audience. The data can show what content your audience likes and dislikes, what they engage with more as well as the ideal times to post. The data that is tracked through social media platforms can help a company identify which social media networks are driving the most conversions. This can help you determine where to focus your efforts, therefore increasing your bottom line.
Social content is a term used to describe anything that someone has posted or shared with others to a social media network. There are many different types of content however they can be broken down into text, images, videos, and files.
Content creation is the process of generating ideas that appeal to your target audience, creating content around those ideas, and giving your audience access through a blog, video, infographic, or another format.
Phillip McGurk
Australia’s only CFO (Certified Forensic Operator) and CBFRS (Certified Bio-Forensic Restoration Specialist)
Certified Restoration Company
Become an IICRC Certified Restoration Company Gaining Credibility Homeowners facing devastating storms, floods, or fires experience highly emotional losses combined with confusion navigating the next
CECs for Continued Restoration Education
IICRC CECs for Cleaning and Restoration Broad Knowledge Needed Unlike working as a general contractor or carpet cleaner, restoration technicians handle emergencies ranging from sewage
The Restoration Industry Benchmark
IICRC Standards: Trusted for Decades Since 1992, IICRC standards, certifications, and codes of ethics have provided guiding principles for safe, quality restoration practices. As an
