Dettol and Cricket?

These com­pa­nies have announced a new glob­al part­ner­ship work­ing togeth­er to pro­vide hygiene pro­to­cols that will ben­e­fit the teams and the crick­et­ing com­mu­ni­ty. Prod­uct will be pro­vid­ed to play­ers, staff, and sup­pli­ers.

Det­tol will join as the nam­ing rights part­ner of the Men’s One Day Inter­na­tion­al, the Men’s T20 Inter­na­tion­al Series, the Men’s Sup­port Team, and the Wom­en’s Inter­na­tion­al Team.

The Crick­et Aus­tralia Inter­im CEO, Nick Hock­ley, says Crick­et Aus­tralia is proud to be part­ner­ing with Reckitt Benckiser.

Hock­ley says, “Det­tol is such a well-known and trust­ed brand with a long her­itage, both here in Aus­tralia and around the world, and their sup­port will give con­fi­dence about pro­tect­ing the return of com­mu­ni­ty and elite crick­et this sum­mer. Beyond this sum­mer, we look for­ward to work­ing with Det­tol to help embed hygien­ic behav­iour­al change into schools, clubs, and com­mu­ni­ties through crick­et,” 

The region­al direc­tor for RB Health ANZ and own­er of the Det­tol brand, Dave Rank­ine, said the part­ner­ship will help to embed impor­tant hygiene habits into the lives of all Aus­tralians as we enter the new nor­mal.

“We’re excit­ed to bring the exper­tise of Det­tol to Crick­et Aus­tralia, part­ner­ing togeth­er to pro­tect the sport so many Aus­tralian’s love, from watch­ing our nation­al teams play, to par­tic­i­pat­ing in games our­selves through com­mu­ni­ty clubs.”

All indus­tries are hav­ing to cre­ate change and pro­vide a peace of mind to their cus­tomers. This is one way that Crick­et Aus­tralia are try­ing to over­come these hur­dles and adjust to cur­rent cir­cum­stances.

Will you be attend­ing Crick­et games this Sum­mer?