These companies have announced a new global partnership working together to provide hygiene protocols that will benefit the teams and the cricketing community. Product will be provided to players, staff, and suppliers.
Dettol will join as the naming rights partner of the Men’s One Day International, the Men’s T20 International Series, the Men’s Support Team, and the Women’s International Team.
The Cricket Australia Interim CEO, Nick Hockley, says Cricket Australia is proud to be partnering with Reckitt Benckiser.
Hockley says, “Dettol is such a well-known and trusted brand with a long heritage, both here in Australia and around the world, and their support will give confidence about protecting the return of community and elite cricket this summer. Beyond this summer, we look forward to working with Dettol to help embed hygienic behavioural change into schools, clubs, and communities through cricket,”
The regional director for RB Health ANZ and owner of the Dettol brand, Dave Rankine, said the partnership will help to embed important hygiene habits into the lives of all Australians as we enter the new normal.
“We’re excited to bring the expertise of Dettol to Cricket Australia, partnering together to protect the sport so many Australian’s love, from watching our national teams play, to participating in games ourselves through community clubs.”
All industries are having to create change and provide a peace of mind to their customers. This is one way that Cricket Australia are trying to overcome these hurdles and adjust to current circumstances.
Will you be attending Cricket games this Summer?